MMM Lasta

HoReCa & Retail

Quality, tradition, reliability – our standard for your business.

About us

MMM Lasta is a family-owned business based in Belgrade. Founded in 2004, it successfully runs for almost two decades, thanks to a great commitment to quality, good organization, communication, and harmony.

In our country, quality is always in the first place without any compromise, especially when it comes to food. It is precisely due to our immense dedication to this tradition that our network of associates and satisfied users continues to grow, year by year. In Belgrade alone, we cooperate with over 200 companies.

In addition to the production and distribution of table eggs, which we started our business with, today we have a much wider range of products on offer, which includes meat, fish, dairy products, creams, spices, pasta, and potato products (french fries, dumplings, and gnocchi).

The expansion of our distribution network and stable growth witnessed over the years were realized primarily through listening to the market and the needs of our customers, as well as by following trends – all this with great commitment to the work we do and by putting expertise, continuous education, and business improvement into our main focus.

Today, in addition to a large number of retail chains and facilities that we cooperate with and where we place our range, we also widely cover the HoReCa segment, so the kitchens of many hotels and restaurants in Belgrade and Serbia use our products.

Representation

We are proud that, through many years of market presence, we continue to expand our network of partners and the range of our products. Currently, we represent several great brands whose extremely high-quality products we offer to our associates from the retail and HoReCa segments. Among them are: Mydibel, Gohar, Nutkao, and Kaiser Knodel.

Brands

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Mydibel
Mydibel is a company specialized in potato products, including fresh frozen (french fries and mashed potatoes) and dehydrated (flakes and granules) products. As a 100% family business, Mydibel employs more than 650 people and exports a wide range of potato products to more than 120 countries around the world.

Gohar Saffron
Gohar Saffron is an Iranian company and the largest global exporter of the spice plant saffron. Saffron is used as a spice in the diet and in the production of cosmetics and supplements, and MMM Lasta is the representative and distributor of this brand in our country.

Nutkao
Nutkao is an Italian company that has been producing cocoa and hazelnut spreads and creams for over 35 years, as well as raw materials for other confectionery manufacturers. Known for tradition and quality, Nutkao creams are present on our market through distribution channels provided by MMM Lasta.

Kaiser Knedle
Knodel is a unique dessert that is traditionally made with a pitted plum in the core, which is wrapped in potato dough and rolled in breadcrumbs and sugar. In sweet and savory options, easy to prepare and of high quality and taste, Kaiser Knodel is another brand that MMM Lasta represents and distributes through its HoReCa and retail network.

Velvet Trade
Velvet Trade d.o.o was founded in 1996 in Sarajevo. Their work is based on the production, packaging, sales and distribution of raw materials for bakery, confectionery and ice cream. They follow the latest technological trends and have the most important certificates according to the latest standards in the production of food and food products. Velvet Trade d.oo. is present in our market through distribution channels provided by MMM Lasta.

Production

Our farm is located in Zvečka, Obrenovac, at 363 Braće Lazić Street.

In order for the quality of our products to be at the highest level, the production process is standardized in accordance with EU regulations and HACCP standard in the entire production chain, which allows us to use the maximum potential of our poultry and produce 300 table eggs a year per hen.

Our laying hens are kept in batteries (4-5 hens in each cage). We have modern, automated equipment for feeding and watering, and in order to maintain hygiene at a high level, we do regular mechanical cleaning and sanitizing of the facility.

The goods produced in this way need to be stored adequately. That is why our warehouse space is equipped with refrigeration devices and other equipment that is necessary to preserve the product in the prescribed manner, so that our end users can be guaranteed a product that is always fresh and high-quality.

Logistics

We are aware of how important it is for the journey of our products to be as short as possible from us to our customers, so we have developed quality logistics and engaged in the distribution process, because we are aware that we will do the job in the most selfless manner.

Thanks to the extensive experience and market coverage, as well as a wide customer base, our logistics is extremely developed, which makes us a reliable partner to all our associates, which we are extremely proud of.

We have several transport vehicles, equipped with refrigeration devices that preserve freshness and quality, and with the proven commitment of all employees, we can guarantee the delivery of goods successfully and on time!